An evolving exploration of ideas, interfaces and emerging digital forms.
An evolving exploration of ideas, and emerging digital forms.
PRODUCT DESIGNER
PRODUCT DESIGNER
working across digital, web, and brand
working across digital, web, and brand
working across digital, web, and brand
[ FIELD NOTES — RELEASE 03 ] ISSUED 2026
[ FIELD NOTES — RELEASE 03 ]
ISSUED 2026
When products become places
When products become places
When products become places
A sense of place comes from small decisions.
Information, interaction, language and motion each leave their mark on the experience, shaping what the product feels like as a whole.
I think of products less as collections of screens and more as environments people learn to move through. Structure, rhythm and response shape how an experience is felt long before anyone stops to ask why.
That is why I work across product, identity, and web as parts of the same experience. Each one adds character, and each one needs to support the same idea.
it STARTS
it STARTS
it STARTS
WITH A
WITH A
WITH A
DIRECTION
DIRECTION
DIRECTION
I take unclear product problems from discovery to launch, aligning user needs, business goals and technical constraints along the way.
I take unclear product problems from discovery to launch, aligning user needs, business goals and technical constraints along the way.
Frame the problem
Frame the problem
Define the opportunity, user needs, business goals, constraints and success measures. Align stakeholders on what we’re solving and why.
Define the opportunity, user needs, business goals, constraints and success measures. Align stakeholders on what we’re solving and why.
Research & understand
Research & understand
Use interviews, data, journey mapping and existing product knowledge to understand behaviours, pain points and the wider system.
Use interviews, data, journey mapping and existing product knowledge to understand behaviours, pain points and the wider system.
Explore & validate
Explore & validate
Develop flows, concepts and prototypes, then test assumptions through usability testing and feedback. I also use AI and code to explore and prototype faster where useful.
Develop flows, concepts and prototypes, then test assumptions through usability testing and feedback. I also use AI and code to explore and prototype faster where useful.
Design the system
Design the system
Turn the chosen direction into polished UX/UI across flows, states and devices, with accessibility, edge cases and scalable design system patterns considered from the start.
Turn the chosen direction into polished UX/UI across flows, states and devices, with accessibility, edge cases and scalable design system patterns considered from the start.
Ship & improve
Ship & improve
Work closely with product and engineering through implementation, design QA and launch. Measure outcomes, learn from real usage and iterate.
Work closely with product and engineering through implementation, design QA and launch. Measure outcomes, learn from real usage and iterate.
Most of my work sits in product, but I tend to follow an idea wherever the experience needs to go.
Most of my work sits in product, but I tend to follow an idea wherever the experience needs to go.
I’m Omar, a product designer working across digital products, creative web and brand.
I’m Omar, a product designer working across digital products, creative web and brand.
Lately, that has meant working more directly with code and AI, using them to prototype, build and test ideas faster.
Lately, that has meant working more directly with code and AI, using them to prototype, build and test ideas faster.
I’m interested in what happens as digital experiences become more responsive, adaptive and capable of changing with the people using them.
I’m interested in what happens as digital experiences become more responsive, adaptive and capable of changing with the people using them.
LET’S
LET’S
LET’S
make
make
make
somewhere
somewhere
somewhere
new
new
new
Product Designer working across product, brand and digital experiences. Designing systems, interactions and identities with a character of their own.
WORKING GLOBALLY
AVAILABLE FOR SELECTED OPPORTUNITIES
Product Designer working across product, brand and digital experiences. Designing systems, interactions and identities with a character of their own.
WORKING GLOBALLY
AVAILABLE FOR SELECTED OPPORTUNITIES